The wait is almost over. In just a few weeks,
Apple is set to officially unveil its iPhone 17 lineup — and while the ultra-light iPhone 17 Air has garnered attention, it’s the top-tier Apple iPhone 17 Pro Max that’s stirring real anticipation. With major upgrades in display, battery, and camera tech, Apple is pulling out all the stops to secure its dominance in the premium smartphone market.
For tech enthusiasts, power users, and mobile creators, these new features may be impossible to overlook.
What Are the New iPhone 17 Pro Max Features You Should Know?
The Apple iPhone 17 Pro Max is expected to launch in September 2025. Designed for users who demand the best of everything, it boasts significant advancements that go beyond iterative updates. If Apple delivers on all rumored upgrades, the Pro Max could reshape expectations of what a smartphone can do.
Here’s a closer look at the three most talked-about features.
Anti-Reflective Display: A Big Win for Outdoor Visibility
For years, one of the main struggles with smartphones has been poor visibility in bright sunlight. Apple is poised to solve that with a brand-new anti-reflective display, expected to debut on the iPhone 17 Pro and Pro Max.
The screen reportedly uses a specialized coating to reduce glare while maintaining contrast and color accuracy. This means whether you’re hiking, lounging at the beach, or working outdoors, the display will remain crisp and legible — no more maxing out brightness just to check a text.
This upgrade is not just aesthetic; it’s a real-world usability enhancement that could make a tangible difference for users who are frequently on the move.
