Daraz is one of South Asia’s fastest-growing e-commerce platforms, operating in countries like Bangladesh, Pakistan, Nepal, Sri Lanka, and Myanmar. Founded in 2012, Daraz started as a fashion-focused online retailer but quickly evolved into a multi-category marketplace. In 2018, it was acquired by Alibaba Group, which significantly boosted its technological and logistical capabilities.
With a mission to make online shopping accessible to everyone, Daraz offers millions of products across categories such as electronics, fashion, home appliances, groceries, beauty, and lifestyle. Whether a customer is looking for a mobile phone, a kitchen tool, or a new pair of shoes, Daraz provides a wide variety of choices — all available at their fingertips.
One of the key strengths of Daraz is its user-friendly mobile app and website. The platform features personalized recommendations, flash sales, vouchers, and exclusive discounts that attract millions of users. Daraz also introduced in-app games and daily reward systems, making shopping interactive and fun.
To ensure a smooth shopping experience, Daraz has built a robust logistics network called Daraz Express (DEX), which handles last-mile deliveries in many areas. The platform also supports multiple payment methods including cash on delivery, mobile banking, and credit/debit cards. Additionally, Daraz Mall, a section within the site, features 100% authentic products from trusted brands with easy return policies.
Another major initiative is Daraz’s focus on empowering local businesses. Through the Daraz Seller Center, small and medium enterprises (SMEs) can join the platform, expand their reach, and grow digitally. Daraz also offers regular training and support to help sellers improve their service and customer engagement.
With regular campaigns like the 11.11 Sale and Daraz Birthday Sale, the platform attracts millions of buyers and sellers, making it a digital shopping festival.
In a rapidly digitalizing world, Daraz continues to bridge the gap between customers and businesses by making e-commerce efficient, inclusive, and innovative — truly transforming how South Asia shops.
