As Donald Trump and his family

stretch into nearly every corner of the cryptocurrency sector, a dispute has broken out over which corporate entities are permitted to wield the Trump brand to promote the crypto products they launch.

On Tuesday, the X account for the US president’s Trump memecoin—which is administered by Fight Fight Fight LLC, formed by longtime Trump ally Bill Zanker—announced plans to launch a crypto wallet and trading platform in partnership with NFT marketplace Magic Eden. The corresponding website, first identified by independent crypto researcher Molly White, pitches the product as “the official $TRUMP wallet by President Trump.”

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However, in X posts of their own,

Eric Trump and Donald Trump Jr. later repudiated the announcement, which they claimed had not been greenlit by the family. Eric Trump implied that the Trump Organization, the holding company for many of the family’s business ventures and intellectual property, could take action against Magic Eden.